3-Dii?

    
     Global gaming giant Nintendo is rolling out what they promise to be the "world's first 3-D mass-market product" in the new Nintendo 3DS. The product hit the shelves Saturday and was greeted by lines of eager consumers waiting to get their hands on the latest installment of Nintendo's hand held gaming devices.
      The console comes with a pricetag of ¥25,000, and when it arrives in Europe on March 25 and in the states on March 27th, it will be going for a price of 250 euros/dollars respectively. The company, which is based in Japan, expects to sell 4 million units through the end of march with Japan only accounting for 1.5 million of the their projected units sold.
     Nintendo is riding the wave of the recent 3-D surge that has hit movie theatres and home television platforms. However, unlike other 3-D experiences, the 3DS wont require the use of special glasses to see Mario or Luigi jumping out of the screen at you. A downfall to the product though might be the fact that there is a supremely limited number of games that are available to be played on the device due to the relative newness of the technology.
     The 3DS and its projected sales demonstrate the reach that a global power like Nintendo can have in our global economy. Their products have and will continue to sell successfully outside of their immediate market because of Nintendo's ability to market on a global scale. In turn, they'll continue to export parts of Japanese culture in the form of video game characters that have their roots in Japan. Not only that, but as a global provider of entertainment, Nintendo continues to attract game engineers from all areas of the world which creates diversity and provides for the exchange of ideas both business wise and culturally. The success of Nintendo's products at home and abroad serves as a win for Japan since it is often so difficult to break the American stranglehold on the entertainment market.
The Japan TImes